SOUTHPOLE® was born in the early 1990s. This successful streetware and urban fashion brand was founded by the Khym brothers in New York and quickly made a name for itself in the world of fashion.

With an unerring sense for looks and trends in urban street culture, SOUTHPOLE® still trumps today with a trendy style and actively influences the development of future urban trends.

The established brand’s sphere of influence extends far beyond American streetwear fashion, because SOUTHPOLE has long since become a global trendsetter, that stands out for its premium quality fabrics and eye for details.